Viewpoints on Innovation

Connecting Innovation Types to Solve Strategic Problems

Strategy Process Improvement Retail
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What business problems can innovation solve? For retailers, it's everything from making sure products meet consumer needs to improving the shopping experience for customers. Companies that take a common approach to innovation are more likely to solve strategic problems.

To maximize the returns on innovation investments, the types of innovation that retail, footwear and apparel companies choose to invest in should support strategic growth objectives for the company.

These companies should also look at connecting innovation types within the organization, allowing teams who work on product development innovation and consumer/customer experience innovation to learn from each other, and enabling a common approach to innovation. 


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What the Heck IS Innovation in Retail: A Video Dialog Exploring Retail Innovation Types

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Originally published on September 1st, 2015

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Topics: Innovation, Product Development, Product Innovation, retail, Retail Innovation, Retailers, Strategy

About the Author

Steve Riordan

Steve Riordan

Steve has dedicated his entire 30-year career to serving retailers and their suppliers, first as a retail executive and more recently as a partner and practice leader for several prominent consulting firms.
More Viewpoints by Steve Riordan

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