Viewpoints on Innovation

Collaborative Innovation: How CPG Manufacturers & Retailers Can Partner for Profit

Consumer Goods Retail
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Kalypso conducted a research study with thirty global consumer goods manufacturers, retailers, and brokers to better understand how manufacturers and retailers are working together to drive profitability and deliver innovative products.

Collaborative innovation is an open innovation strategy that enables consumer packaged goods (CPG) manufacturers and retailers to partner for profit and provide shoppers and consumers with more innovative offerings. Through work with CPG manufacturers and retailers, Kalypso noted an increasing interest in collaborative innovation. To better understand the drivers behind this increased interest, and to learn how manufacturers and retailers are working together in a market where they are often both customers and competitors, Kalypso conducted a research initiative with thirty global manufacturers, retailers, and brokers.

Interviews were conducted with executives including CEOs, COOs, Presidents, and leaders in Sales, Marketing, Innovation, Retailing, Supply Chain, Logistics, and other operational disciplines. The interviews identified a number of insights and leading practices that can help companies achieve more profitable offerings by working more closely across organizational boundaries, which are outlined in this white paper.

Originally published on October 29th, 2009

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Topics: Collaboration, Collaborative Innovation, Consumer, Consumer Goods, CPG, Food and Beverage, Food Manufacturing, Go to Market, Innovation, Innovation Strategy, Joint Business Planning, Open Innovation, Organizational Alignment, Partnerships, Perspective, Retail, Retailers

About the Authors

Mike Friedman

Mike Friedman

Mike brings over 35 years of consumer products management experience to Kalypso. As the Strategy & Operations practice lead, he focuses on leading development in the areas of sustainable organization capability, commercialization and innovation capability integration.
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Helayne Angelus

Helayne Angelus

Helayne speaks English, Spanish, Greek and Retail. With a closet the envy of many, her life motto is "Seize the Day! Take Some Risks."
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