Viewpoints on Innovation

Applying Analytics in New Product Development: the Retailer’s Journey

Unleash the power of analytics through strategic cycle time reduction

Analytics and Decision Support Retail

To truly unleash the power of big data and use it for strategic advantage, retailers must first improve processes and shorten product development cycle time, allowing the right data to inform decisions at the right time.

Originally published on March 17th, 2014

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Topics: Big Data, New Product Development, Product Development, Retail, Retail Analytics, Retailers

About the Authors

Sergio Martinez

Sergio Martinez

Sergio has dedicated his consulting career helping clients to redesign their product development and sourcing processes. He has lived and worked in 12 countries managing high-performing, multi-cultural teams.
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Eric Krchnak

Eric Krchnak

Eric is a senior manager specializing in business intelligence (BI) and analytics.  He brings over 12 years of management consulting and technology experience across a wide range of industries including manufacturing, energy and healthcare.
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