Viewpoints on Innovation

Achieve True Packaging Innovation in a Global Environment

Consumer Goods Pharmaceutical Packaging
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This on-demand webcast reviews the results of the 2012 Packaging Development Complexity Study. Learn about packaging trends including globalization, sustainability and social responsibility, and the need to balance these with an integrated packaging development strategy.

Watch this on-demand webcast, featuring Lora Cecere of Supply Chain Insights and Stephen Birtsas of Kalypso, as they review the results of the 2012 Packaging Development Complexity Study. Lora and Stephen will discuss growing trends in globalization, sustainability and social responsibility, and the need to balance these with an integrated packaging development strategy. Viewers will learn tips and leading practices from the experts, augmented by real examples of success and suggestions for pragmatic starting points.

Packaging design and development cannot be an afterthought. True packaging innovation requires a comprehensive, global strategy that includes people, process and technology to meet today’s challenges.

Originally published on October 24th, 2012

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Topics: Packaging, Packaging Artwork Management, Packaging Management, Stephen Birtsas

About the Author

Stephen Birtsas

Stephen Birtsas

Stephen is a triathlete, loves sharks and is a recovering breakdancer.
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