Viewpoints on Innovation

2016 Spring FINdex Results: Executive Summary

Fashionistas are Excited, But Budget Conscious This Season

Retail
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A consortium which includes Indiana University Kelley School of Business’ Center for Education and Research in Retail, Kalypso, and Collegefashionista.com surveys college-aged fashion gurus to gain insights into merchandise trends in the marketplace.

Participants are surveyed for Spring, Back to School (BTS) and Holiday seasons. Survey respondents are true fashionistas, passionate about the latest college fashion styles, and trends happening on campus.

The FINdex results provide forward-looking fashion insights to designers, and key information for retailers as they make merchandising and pricing decisions each season.

High-Level Insights

This spring, the FINdex tracking study revealed the following high level insights:

  • Respondents are more excited about the apparel and accessory products being offered this season relative to Holiday 2015 and the same time period last year, Spring 2015
  • Although respondents are more willing to buy than the same time period last year, they are less willing to buy than Holiday 2015
  • Despite large majority being excited over items being offered, 2 in 5 will wait for sales/clearance before buying
  • Respondents have a lower perception of innovativeness in products offered this season compared to Holiday 2015 and the same time period last year, Spring 2015
  • Urban Outfitters, Top Shop and Free People top the list of sought-after brands this spring season
  • Vineyard Vines, Coach and Fossil top the list of least sought-after brands this spring season

Click Here to Access the Full FINdex Report for Spring 2016


More Reading

Does Retail Innovation Deserve a Failing Grade? 2015 Back to School FINdex Results

Ringing the Bell on Retail Innovation: 2015 Holiday FINdex Results

Retail Innovation Coming up Roses? 2015 Spring FINdex Results

Black Friday Failure Explained: 2014 Holiday FINdex Results

Spring FIndex (Fashion Innovation Index) Suggests Better 2014

Originally published on May 11th, 2016

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Topics: Fashion, FIndex, retail, Retail Footwear Apparel, retail innovation, retailers, Retailers

About the Authors

Steve Riordan

Steve Riordan

Steve has dedicated his entire 30-year career to serving retailers and their suppliers, first as a retail executive and more recently as a partner and practice leader for several prominent consulting firms.
More Viewpoints by Steve Riordan

Edith Trevino

Edith Trevino

Edith is a consultant with Kalypso, focused on helping clients implement innovation strategy and product lifecycle management (PLM).
More Viewpoints by Edith Trevino

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