A consortium which includes Indiana University Kelley School of Business’ Center for Education and Research in Retail, Kalypso, and Collegefashionista.com surveys college-aged fashion gurus to gain insights into merchandise trends in the marketplace.
Participants are surveyed for Spring, Back to School (BTS) and Holiday seasons. Survey respondents are true fashionistas, passionate about the latest college fashion styles, and trends happening on campus.
The FINdex results provide forward-looking fashion insights to designers, and key information for retailers as they make merchandising and pricing decisions each season.
This 2016 Back to School (BTS) season, the FINdex tracking study revealed the following high level insights:
- 64% of respondents have less money to spend relative to last year’s BTS shopping season. College fashionistas have a tight budget and prioritize on daily living expenses
- Overall, respondents are less excited about the apparel and accessory products being offered this season relative to the same period last year, although many expressed eagerness to embrace this fall’s edgier styles
- Respondents are less willing to buy than the same time period last year. Results have consistently shown that shoppers are more budget-conscious than previous years
- Respondents have the lowest perception of innovativeness compared to previous years, likely due to the comeback of previous trends
- Top Shop, Steve Madden and Urban Outfitters top the list of most sought-after brands this season
- Sperry, Vineyard Vines and True Religion top the list of least sought-after brands this season